We started eType in 2001 because community newspapers deserved better than enterprise vendors built for metros — and better than generic website platforms that had never met a classified ad. Twenty-five years later, we're still the only platform built exclusively for community journalism.
Community newspapers are the last mile of American journalism. They cover the school board meetings nobody else will, the high school football games nobody else streams, the obituaries nobody else prints.
They're also under existential pressure — from platform shifts, from advertising consolidation, from the cost of keeping six different digital vendors in sync. Most small-town papers don't have a CTO. They shouldn't need one.
Our mission is to give every community publisher the same digital sophistication that metros take for granted — at a price a 3,000-subscriber weekly can afford, and simple enough that a two-person newsroom can run it.
A 6-point platform that works together beats a 12-point platform that doesn't. We'd rather nail the handoffs than win the feature comparison.
Every decision passes a single test: does this help a small-town publisher serve their community better? If not, we don't build it.
We earn your business every month. Month-to-month billing, no setup fees, no pricing tricks. If you want to leave, we help you leave.
Support is a real person who's seen your issue before, not a chatbot escalation tree. Publishers have deadlines — we respect them.
Launched with a single product — an online e-Edition — for a group of weekly newspapers that couldn't justify enterprise pricing.
Rolled out the first version of eType Millennium. Publishers could finally update their site themselves without a webmaster on retainer.
Shipped native iOS and Android apps with branded themes, push notifications, and the same subscriber login as web and e-Edition.
Consolidated web, app, and e-Edition onto a single subscriber database. One paywall, one login, one identity across every surface.
Launched searchable paid archives, turning publishers' back issues into a new recurring revenue line with zero operational overhead.
Today, eType powers over a thousand community publications across North America — from two-person weeklies to regional daily groups.
The average eType publisher has been with us for 8 years. Book a demo and find out why.