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Customer stories

Publishers winning in digital.

Real results from real community newspapers. See how publishers across North America are growing subscriptions, protecting advertising revenue, and simplifying their digital operations with eType.

47%
Avg. digital subscription growth
2.3×
Avg. session duration lift
68%
Vendor consolidation
4.8/5
Publisher satisfaction
Featured story

The Valley Herald's digital turnaround.

Weekly · 9,400 subscribers · Oregon

"Four vendors became one — and our readers finally noticed."

When publisher Margaret Hollis took over The Valley Herald in 2023, she inherited a Frankenstein stack: one vendor for the website, another for the e-Edition, a third for the app, and a patchwork of paywalls. Subscribers were confused. Staff was drowning. In eighteen months on eType, the Herald consolidated four vendors, relaunched under one brand, and grew digital-only subscriptions by 47%.

+47%
Digital subs
$84k
Annual savings
18 mo
Payback
For dailies

Daily publications.

Daily · 48,000 subs · Illinois

The Register-Telegram doubled app engagement with push

After migrating their aging iOS app to eType Mobile, the Register-Telegram saw daily active users jump 2.1× in 90 days.

2.1×
DAU
+38%
Sessions
Daily · 22,000 subs · Pennsylvania

Monroe Morning News cut tech spend by 40%

Consolidating website, CMS, app, and e-Edition onto eType saved Monroe $127,000 annually — reinvested into two reporter hires.

-40%
Tech spend
+2
Reporters
Daily · 16,500 subs · Texas

Coastal Chronicle grew archive revenue 6×

Turning 42 years of back issues into a searchable paid archive gave the Chronicle a new $90k/year revenue line.

Archive rev
$90k
New ARR
For weeklies

Weekly publications.

Weekly · 4,200 subs · Vermont

The Green Mountain Gazette launched an app in 6 weeks

A two-person newsroom shipped a branded iOS and Android app without hiring a developer — and tripled their push open rate.

6 wks
To launch
Push opens
Weekly · 7,800 subs · Iowa

Prairie Post cracked 50% digital-only with a paywall reset

Switching from hard paywall to eType's metered model drove 3,100 new digital-only subscriptions in year one.

+3.1k
New subs
52%
Digital share
Weekly · 2,900 subs · North Carolina

Harbor Weekly saved its print edition with production services

Losing two production staff could have forced Harbor to merge editions. Instead, eType took on page layout and classifieds.

0
Missed issues
-60%
Prod time
For newspaper groups

Newspaper groups.

Group · 14 titles · Midwest

Heartland Media unified 14 titles on one CMS

Millennium CMS's multi-title mode let editors share assignments and syndicate stories across the group's 14 papers — cutting editorial overhead 28%.

14
Titles
-28%
Overhead
Group · 6 titles · Mountain West

Summit News Group rolled out SSO for all 6 newsrooms

Single sign-on and role-based permissions replaced six separate logins — speeding up onboarding and tightening security.

1
Login
-70%
Onboard time
Group · 9 titles · Southeast

Coastal Publishing grew ad revenue across 9 papers

GAM integration let Coastal sell network-wide premium inventory, adding $340k in incremental annual ad revenue across the group.

$340k
New ad rev
+22%
Yield

The best thing I can say about eType is that our readers don't notice anything. They just read the news. No more "the app is broken," no more "I can't log in." It all just works — which is exactly what a platform should do.

DK
David Kwan
Publisher & Editor · The Register-Telegram

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